Danone Brand, So Delicious, Launches New Campaign

Danone

Danone have launched a multimillion dollar advertising campaign for its vegan brand, So Delicious, which it acquired earlier this year as part of WhiteWave – who create the Silk, So Delicious, Alpro and Vega plant-based products. The phrase ‘Nothing Compares’ will be used as the tagline to the So Delicious campaign and will also be…

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Stella McCartney Designs High Fashion from Ocean Trash

Stella McCartney

Stella McCartney, a lifelong vegetarian and respected designer, has built her brand around strong vegan values, which are shared by her parents. In an interview with The Business of Fashion in 2015 McCartney said: “There are over a billion animals killed a year for food, half of which don’t even get eaten. And there’s over…

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Corporate Solicitor Becomes Vegan Entrepreneur

In an interview with Female First this month, Brontie Maria Ansell speaks about her decision to leave her job as a solicitor and law lecturer to chase her chocolate-filled dreams. Brontie felt unfulfilled in her job as a corporate solicitor and said: “I just felt like I was in the wrong place, a square peg…

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Turkish Company Produces Vegan Fabric

In May this year, the European Vegetarian Union certified all of Ipeker Textile’s 146 fabrics as vegan. The company is the first V-labelled fabric producer in the world. Ipeker, which is based in Bursa, Turkey, is a family owned business which was founded in 1930. The company produces sustainable fabrics which are made from a…

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Superdrug launches vegan products

Superdrug is introducing a line of vegan, cruelty-free brands to its range. Often confused by consumers, vegan products do not contain products derived from animals but this does not necessarily mean that the products are not tested on animals. A product which is labelled as cruelty-free is not tested on animals at any point during…

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Pizza Express develops vegan cheese

Pizza Express

After years of customer requests, Pizza Express has finally developed a vegan mozzarella alternative which can be used to replace traditional cheeses across their whole pizza range. Pizza Express follows in the footsteps of Zizzi, which launched a vegan range in early 2016, and will offer the cheese alternative in all of its 400 plus…

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Candy Kitten is going vegan

Candu Kittens

Candy Kitten, a gourmet sweet brand, has revealed its plans to make all of its sweets suitable for vegans. Jamie Laing, famous entrepreneur and Made in Chelsea star, launched the company in 2012 and has had incredible success. In fact, he was included alongside his co-founder, Edward Williams, in Forbes 30 under 30 Europe. Currently,…

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Veggie Pret celebrates a year of business

Veggie Pret

Pret’s first entirely veggie store in Soho has now had its doors open for a whole year and the store, which opened experimentally, has been confirmed as a permanent fixture on Broadwick Street, London. Demand for veggie/vegan dishes had been high in Pret’s traditional eateries so the chain decided to open Veggie Pret to test…

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Chipotle launches online interactive dietary options page

The restaurant chain Chipotle, which has six restaurants across London, has launched an online dietary options page that shows which ingredients contain certain allergens, so that customers can choose a meal which suits their diet. The typical Chipotle service format allows more than 60,000 possible ingredient combinations, so the new online tool will help customers…

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