Why is oat milk so popular with vegan consumers?

Why is oat milk so popular with vegan consumers?

Oat Milk Is Surging In Popularity With Consumers, Pratik From Allied Market Research Explains Why

By Pratik Kirve – Allied Market Research


The adoption of veganism is accelerating among the masses worldwide and consumers have been searching for plant-based alternatives. With an increasing awareness of environmental issues, people are choosing food and drink from a climate conscious and sustainability point of view. This has led to the consumption of plant-based milks.


There are many different types of plant-based milk including soya, coconut, rice, pea and almond milk – all of which are currently available on the market. However, the prominence of oat milk has been increasing significantly due to nutrient and micro-nutrient contents. Though there have been many conceptions and misconceptions about this nutritious and creamy type of milk, the demand is ever-increasing and will continue to rise in the next few years.


According to the report published by Allied Market Research, the global oat milk market is estimated to reach $995.3 million by 2027.


oat milk market


What are the benefits of oat milk?

High nutritional content

Oat milk a combination of different nutrients including proteins, calcium, fibers and vitamins that makes it the best option for daily consumption. A cup of oat milk offers nearly 120 calories, 2-4 grams of dietary fiber, 3 grams of protein, 16 grams of carbohydrates, 25 per cent DV of calcium, 20 per cent DV of vitamin A, 20 per cent DV of vitamin D, 50 per cent DV of vitamin B12, and others.


These nutritional contents show that it has twice the number of dietary fibers compared to cow’s milk. This helps in strengthening the gut health and ensures proper digestive functions. In addition, it can consolidate the immune system and strengthens the ability of the body to heal naturally.


The vitamin B12 content helps in breakdown of carbohydrates and regulating function of red blood cells. It has no saturated fats and contains only 2.5 grams of fats in a cup. Whole milk contains nearly 5 grams of saturated fats and 8 grams of total fats. So, this milk becomes a viable option of health-conscious people and those who are looking for weight loss and management.


Owing to production of this type of milk from 100 per cent whole grain of oats, all of the nutrients are derived from plants. So, it is favourable for vegan people.


Great for lactose intolerant people

Oat milk does not contain lactose as it is not prepared from any dairy products. Oat milk is made up of only oat grains and water. Moreover, it has a sweet and creamy taste.

However, if you are coeliac, you should check the product before buying as it may contain some gluten content as most oat milk is prepared in factories in which gluten-containing products are manufactured.


Blood sugar levels in check

High beta-glucans content offers benefits for the heart. The soluble fibers produce a gel-like structure in the gut and get attached to cholesterol to lower down its absorption. This results in lowered cholesterol levels, especially the toxic LDL cholesterol, which is related to the heart disease. The consumption of a cup of oat milk offers nearly 1.3 grams of beta-glucans.


According to the study published in the National Library of Medicine, the consumption of three cups of oat milk for nearly five weeks would reduce cholesterol by 3 per cent and the LDL cholesterol by nearly 5 per cent.


Another study revealed that consumption of three grams of beta-glucans containing oats would reduce LDL cholesterol by 5-7 per cent. Once lower and steadier supply of sugar is ensured into the blood stream, the sugar levels in blood can be controlled. So, for consumers with type 2 diabetes, this type of milk is a viable and delicious option.


Strengthening of bones

Lack of calcium and other essential minerals may make bones brittle. The likeliness of fracture and breakage increases due to lack of strength in bones. Different types of minerals such as calcium, magnesium, zinc, and potassium are present in oat milk. These minerals play a crucial part in formation and strengthening of bones. So, consumption of oat milk will strengthen your bones and reduce the risks of osteoporosis.


Oat milk is also brilliant for consumers with nut allergies, as in general, nuts are not added – but consumers should always double check.


By Pratik Kirve is writer, blogger, and sport enthusiast. He holds a bachelor degree in Electronics and Telecommunication Engineering and currently working as a Team Lead – Content Writing at Allied Analytics LLP. He has avid interest in writing news articles across different verticals. When he is not following updates and trends, he spends his time reading, writing poetry, and playing football. He can be reached at pratik.kirve@alliedanalytics.com
Allied Market Research


1 Comment

  1. […] new barista-style oat milk (made using British-grown oats) will joining Co-op’s fifty-strong plant-based range, […]

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