According to a new report, the number of people who identify as vegan in the US may be up six times the number reported just three years ago to a huge 19 million. The astronomical rise was reported in the Top Trends in Prepared Foods in 2017 report, compiled by market research group Global Data.…

Tennis superstar Serena Williams has joined Oscar-Award winning actress in giving financial backing to a US-based superfood smoothie company. The 23-time Grand Slam champion, Serena Williams, who is famous for winning Wimbledon on a plant-based diet, has joined up with vegan actress, Gwyneth Paltrow, to invest in the venture alongside other financial backers. The smoothie…

A recent report in New Zealand has shown the drastic reduction in the meat consumption by the population of New Zealand. The survey — which was carried out by company Bean Supreme — surveyed 1,000 participants from around New Zealand, getting them to agree or disagree with various statements about their current meat consumption and…

US burger chain, BurgerFi, is set to launch a vegan burger from Bill Gates-backed plant-based brand Beyond Meat. The burger chain is adding the vegan burger to the menu in eight locations initially. They will continue to roll our the vegan burger to all of the 100+ stores of the burger company by the end…

Finland supermarket chain Kesko is set to introduce specific areas dedicated to meat-free foods due to the strong growth in plant-based options. The new shelves will be branded in green to make it easier for consumers to identify where the plant-based options are, and located next to the meat aisle to clearly set it up…

Unilever-owned brand I Can’t Believe It’s Not Butter has just announced the release of their first completely dairy-free, vegan spread. Brian Orlando, General Manager of the company, said: “This expansion into organic and vegan alternatives emphasises the brand’s commitment to innovation and inclusiveness for any diet or lifestyle.” The spreads are made from a blend…

A vegan chef from France has become the first to be awarded the coveted title of ‘maître restauranteur’ for his vegan restaurant in Nice. Willy Berton is the first vegan chef to be given the honour after impressing with his food which is free of animal products. His restaurant — named Vegan Gorilla — is…

Health retailer Holland and Barrett has been snapped up by a Russian Billionaire in a £1.8 billion deal. The chain of health food shops is to be bought by L1 Retail, an investment fund backed by Russian billionaire Mikhail Fridman. Holland and Barrett first started as a market stall in Bishop’s Stortford 145 years ago,…

A report which explores changing trends in the prepared meals sector shows the increasing diversity in consumer diet habits and the ways in which the market is responding. The ‘Top Trends in Prepared Foods 2017’ outlines the key consumer and innovation changing trends which are currently impacting core categories in prepared food. The report found…

The production facility for popular vegan brand Follow Your Heart has become the first plant-based company in the US to receive Gold Level zero waste certification. Earth Island, the facility where Follow Your Heart produces their line of well-known vegan products, received the zero waste award from organisation Green Business Certification Inc. (GBCI). The Zero…