A new American venture capital firm focused on investing in plant and culture-based meat, egg and dairy alternatives, plans to invest $5 million dollars a year for five years. Founders claim that the meat, egg and dairy sectors are ‘ripe’ for disruptions.

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The Plant Based Foods Association is the first trade group to represent the growing plant-based food sector. The association will engage in education, promotion, and advance policies to meet the increases consumer demand for plant-based foods

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A number of international businesses and NGOs have formed a coalition aimed at feeding the growing global population in a more sustainable way. The Protein Challenge 2040 is facilitated by Forum for the Future – a non-profit organisation.

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