Supermarket to Launch Meat-Free Pop Up Butchers

Leading supermarket chain announces the arrival of UK’s first meat-free butchers

Supermarket giants Sainsbury’s have revealed this week that they will opening a pop-up, in the guise of a butchers shop. However, the shop will only be selling plant-based meat substitutes in celebration of World Meat Free Week.

The plant-based butchers shop will open in Bethnal Green from the 21-23 June and will be selling an abundance of meat-free alternatives. These will include Sainsbury’s popular Cumberland ‘shroomdogs’, their Sweet & Smoky BBQ Pulled Jackfruit,  Moroccan Vegbabs, a mince made from pea protein and the newly launched Veggie Ribz, produced by the brand Plant-Power.

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With veganism growing rapidly in popularity, Sainsbury’s reveal that they have seen a 24 per cent rise in online vegan product searches, and a 65 per cent increase in plant-based product sales year-on-year over the last two years, with sales doubling in the last year compared to the previous year.

However, many people are still unsure about how and what to cook in relation to plant-based foods, so the pop up shop will be offering customers free samples of products they may wish to buy, with all food sold at a discounted price.

James Hamilton, the buyer for Sainsburys commented: “Whilst we’re seeing a huge climb in sales of our plant-based foods, we know from conversations with customers that there is a sense of trepidation about cooking with them. So, our Meat-Free Butchers has been launched to encourage people to get up close to the products, try what they like and take home some valuable cooking advice and recipe inspiration.
We have carefully selected the products on offer from the growing range of over 100 plant-based products now available at Sainsbury’s, so customers are in for a real meat-free treat when visiting the butchers!”

The 3 day event will take place at 146 Bethnal Green Rd, London E2 6DG and open 11am – 8pm on Friday, and 10am – 8pm on Saturday and Sunday.

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