Iconic UK department store Harrods has opened a ‘vegetable butchery’, as a way of changing the ways that vegetables are prepared and served.
The counter is in the Fresh Market Hall, which is part of the Food Hall. The store has its own vegetable ‘butcher’, and the company is on a “journey to become the world’s greatest food emporium.”
As part of a job vacancy listed for the role, the vegetable ‘butcher’ is expected to “create alchemy and amazement to drive footfall into our fresh market hall.”
The vegetables will be prepared as ready-to-eat meals and as prepared ingredients for home cooking.
Described by the Telegraph as role that combines the “knowledge of an old-fashioned green-grocer” and the “knife skills of a sushi chef,” the role is unique in comparison to the traditional role of a butcher.
Plant-based diets are becoming increasingly popular, along with flexitarianism. As Harrods is renowned for its plethora of luxurious stock and prestigious customers, the vegetable butcher is likely to draw attention to the importance of vegetables in daily diets, and encourage more interest in health, fresh produce.
Environmental concerns are one of the main reasons people are opting for plant-based and flexitarian diets, after it was announced by the Intergovernmental Panel on Climate Change (IPCC) that people must reduce their consumption of animal products.