Swedish vegan milk brand, Oatly, has reported that it is exceeding its sales targets following the brand’s latest campaign, ‘It’s like milk but made for humans’.
The £700,000 campaign is running on transport links surrounding London, including commuter hotspots, Kings Cross and Oxford Circus. Shoreditch, Brixton and Peckham are also locations where Oatly’s latest advertising can be seen.
The campaign started in line with the launch of their latest products – the semi, skimmed and whole oat drinks. As a result, the new products are selling better than expected.
Oatly’s general manager commented: “We’re pretty sure that loads of Brits have seen our ‘It’s like milk but made for humans’ campaign these past weeks.
“It’s been very impactful and we’ve seen a growth in demand for all of our products. The new chilled oat drinks have been performing way ahead of expectations, but we’re busy working with our customers to cover this demand.
“We’re thrilled of course, but the campaign has created such a rush on our Oatly products, that we’ve blown way past out expected sales targets.”
Oatly stocks in all major retailers and plant-based milks are becoming increasingly popular in line with the raised awareness of the dairy industry’s practices, and the health concerns surrounding dairy.