Waitrose Prepares For A Vegan Christmas

UK supermarket Waitrose has announced the launch of a festive range of vegan and vegetarian products for Christmas 2018.

The superstore will offer canapes including Caramelised Onion & Tomato Tarte Tatin and Pulled Jackfruit Tacos, and a range of sides, including Parmentier Potatoes with Wessex Stout and Chargrilled Sprouts with Smoked Paprika.

For mains, a wholesome Nut and Grain Roast will be on offer, as well as marinated beetroot and rich mushroom duxelle inside a vegan puff pastry in a Beet Wellington.

Finally, for dessert, vegan Pineapple & Coconut Panna Cotta, Iced Fruit Cake and Chocolate Torte.

Chloe Graves, Chilled Vegan and Vegetarian Buyer at Waitrose & Partners commented: “We are thrilled to be expanding our own-label vegan and vegetarian offering with such a wide range of dishes and ingredients.”

“Our newest range is aimed to make eating delicious tasting vegetarian and vegan food even more simple and enjoyable,” she added.

The choice to stock more vegan and vegetarian food is likely to be in response to the 85 per cent growth in sales that the supermarket earlier reported.

The supermarket also launched 40 new own-brand, meat-free products earlier in the year. 29 of these are suitable for vegans.

Other major UK supermarkets, such as Tesco and Asda are also set to launch more vegan and vegetarian options in time for the festive season.

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