Dairy product manufacturer, Danone, has announced that it will be launching new versions of its most popular products over the next 12 months in a bid to keep up with the demand for vegan products.
The brand is expecting to triple its plant-based sales by 2025, hoping to draw in €5bn in revenue from dairy-free products. The announcement was revealed by Francisco Camacho, executive vice president for Danone, who said that they would be offering “plant-based alternatives in key dairy brands.”
One of the speculated products is dairy-free Activia yoghurt, one of the popular brands owned by Danone, which is expected to be made with almond milk.
Danone Dairies UK managing director, Craig Read, said earlier in the year that there is “huge” potential for dairy alternatives, also commenting: “If consumers desire a non-dairy alternative from some of our big brands, then we need to deliver it to them.”
Whilst there aren’t dairy-free alternative options confirmed yet, with a forecasted release period of the next 12 months, it is expected that Danone will gradually introduce new plant-based versions of existing products.
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