The Canadian Government are investing $150 million into the plant based food sector following a study that found over 40 per cent of Canadians shifting towards a more plant based diet. A study conducted by Nielsen found that 43 per cent of Canadians are actively incorporating more plant based foods into their diets.
The motivation behind the change in consumer attitudes comes from health benefits related to choosing plant based proteins over animal protein, in terms of nutritional value and the accessibility to plant based proteins.
The investment comes after a global study carried out by Nielsen found that 23 per cent of consumers want more plant based protein items in shops, and North American consumers believe that plant based foods improve general health and promote sustainability or the environment.
In Canada, by the end of the April 2017, plant based protein products had grown by 7 per cent to more than $1.5 billion. Items such as vegan cheese, meat alternatives and tofu are seeing considerable growth. However, canned beans are grains are still rising in sales, which has prompted the Canadian government’s investment.