Beyond Meat is due to launch in 50 more countries and expand its global presence. The brand said that they will work with leading foodservice and distribution partners to bring the Beyond Burger to “Germany and the rest of Europe, Canada, Australia, Mexico, Chile, Israel, UAE, Korea, Taiwan and South Africa.”
The Beyond Burger launched in 2016 and has since sold over 13 million burger patties, that is sold in 15,000 restaurants and grocery stores in the US. The Beyond Burger is meant to taste, look and cook like a beef burger patty and it’s gluten-free, soya-free and made without GMOs.
Ethan Brown, founder and CEO of Beyond Meat said: “The company has found extensive success in the US market, doubling sales in 2017 and increasing distribution of its portfolio to more than 27,000 grocery stores and restaurants.
“Reflecting rapid demand growth in the United States and sustained interest from international markets, we’ve taken steps to significantly increase our production capacity. These additions make it possible for us to support international launches, building upon the successful 2017 introduction of the Beyond Burger in Hong Kong.”
Beyond Meat has seen notable investments in the last year, with $55 million coming from Tyson Foods and investment from Leonardo DiCaprio, who is renowned for investing in ethical and environmentally beneficial companies.