A report from Eurostar Commodities and Bite UK has found that more food service brands could include vegan food as a central option in new product development, which might result in organic meat proteins losing out in large sales in 2018.
Jason Bull, the sales director at Eurostar Commodities and Bite UK said: “The British public are becoming more and more comfortable with vegan proteins that they would never have heard of just a few years ago.” Veganism continues to grow each year, as more and more people are becoming aware of the health implications linked to dairy and meat, alongside the ethical issues that are becoming more exposed.
The successes of plant based proteins and food options has become clear through the popularity of Veggie Pret — Pret a Manger’s vegetarian and vegan restaurants. The company now have three locations in London that sell only vegetarian and vegan foods, and have plans to continue expansion.
This example of success from Veggie Pret is one of the reasons why Eurostar Commodities and Bite UK have noticed vegan protein is a food trend to watch out for in 2018. They added: “We predict that vegan protein will continue to feature strongly and will perform at a higher level than organic during 2018.”