Sandwich brand Urban Eat has unveiled a new selection of products set to revitalise the vegan and vegetarian food to go market.
The Urban eat ‘Roots’ range, contains nine different sandwiches and wraps. The range will offer non meat-eaters a variety of fresh, flavoursome, and multi-cultural cold eat options.
There are three vegan products within the range: the ‘A-Mezze-ing’ wrap, which is a tomato tortilla wrap with harissa houmous and sweet potato falafel, the ‘Bhaji Bonanza’ sandwich, containing onion Bhaji and mango chutney and the ‘Shabby Chic Pea’ sandwich which is harissa houmous, chickpea, and carrot and orange chutney.
Urban Eat senior brand manager, Isla Owen hopes the new line-up will provide vegan and vegetarian customers with a wider array of lunchtime options. She said: “We felt there was a real gap for some innovative food-to-go products, so we have carefully developed exciting flavours, created quirky product names and colourful packaging to offer much more choice for consumers looking for non-meat options.
“We have taken inspiration from flavours from all over the world, we were keen to move away from just traditional meat-free recipes and we feel we’ve done that and have some really tasty, fresh, exciting products.”