Just launched – the world’s first nutritionally complete vegan protein powder, Huel Complete Protein
Huel’s brand new vegan protein powder is here to challenge sceptics and lead the way in the industry
Huel is already well known for its powerful protein powders, hot and savoury meals and bars, but now the vegan company is taking protein to the next level. The fitness nutrition brand has added a world-first protein range to its line-up of nutritionally complete foods – Huel Complete Protein.
The new protein powder is currently available exclusively from huel.com and is the only protein powder in the world to offer a 100 per cent nutritionally complete plant-based protein that’s perfect for snacking.
Challenging misconceptions
According to the brand, Huel want to challenge the misconception that many fitness lovers see plant-based protein as inferior to whey – to do this, they developed Huel Complete Protein to contain more essential amino acids (EAAs) per gram of protein than whey.
Huel Complete Protein is suitable for vegans and made from a unique blend of three plant protein sources – hemp, faba, and pea – and provides adequate amounts of all the essential amino acids.
To ensure a tasty flavour profile, Huel has combined the more neutral-tasting hemp and pea proteins and layered them with faba protein which gives a smooth and creamy profile.
In addition to 20g of protein, 9g EAAs and 5g branch chain amino acids (BCAAs) per 105-calorie serve, Huel Complete Protein is the first nutritionally complete plant-based protein powder, which means it contains all 26 essential vitamins and minerals, as well as being a source of fibre, carbs and fats.
It’s available in six delicious flavours: Chocolate Fudge Brownie, Strawberries and Cream, Banana Milkshake, Vanilla Fudge, Salted Caramel and Unflavoured and Unsweetened.
‘Huge Milestone’
Huel co-founder and head of sustainable nutrition, James Collier, comments: “Launching a protein powder range that also has the added benefits of complete nutrition with all 26 essential vitamins and minerals is a huge milestone for Huel.”
“As people have more access to alternatives to animal-based products, they’re beginning to realise that plant protein needn’t be inferior: it’s about the combination of high-quality ingredients within the product, and Huel Complete Protein is created with this in mind.”
“For us, plant-based is the new way to do protein and thanks to the balance of plant-based proteins used in Huel Complete Protein, you don’t need to compromise on taste. Huel Complete Protein is a delicious snack between meals – try this instead of grazing on treats.”
Huel Complete Protein joins the line-up of hugely successful Huel products at Huel.com and is available for just 87p per serving.