Lush opens ‘Naked’ Store to reduce plastic waste

High street cosmetics shop Lush has opened a ‘naked’ store in Milan. All products in the store will be sold without packaging, as the cruelty-free brand attempts to tackle plastic waste.

The store opened its doors on 1st June, with the company calling it “a celebration of innovation and creativity through products totally free of packaging and, through in-store events, workshops and film screenings, aims to be a place for customers to share an exchange ideas for future without plastic.”

The new store is part of a global campaign that Lush are launching on World Ocean’s Day (Friday 8th June). They say the campaign will help to raise awareness of the effect of single-use plastic on ocean life and start a discussion with customers on how they can tackle this worldwide issue as consumers. In a press release, they point to their history of using creative solutions to make a positive impact on the planet, such as the invention of the first-ever solid shampoo bar, saving over 6 million plastic bottles a year.

Lush are launching a new product alongside the campaign. The Turtle Jelly Bomb “is filled with cypress and sandalwood oils to keep you grounded and pine absolute to refresh. When dropped in water, skin softening agar seaweed strands emerge, floating to the top as a reminder of the threat sea turtles face.”