UK supermarket ASDA has accredited their sales spike in part to vegan food, marking their fifth consecutive quarter of growth. In the three months running up to June there was a 2.4 per cent increase in net sales, putting better sales on food as the reason for its improving sales. Online food sales also increased, with a 13.2 per cent rise in orders.
The Walmart-owned retailer launched their own vegan range in May, which the company believe has helped with the sales growth. The vegan range has reportedly outshone the regular ranges that the supermarket stock since 2014.
ASDA chief executive, Roger Burnley, said: “We remain focused on delivering our strategic priorities and investing in the areas that matter most to our customers – innovation in our own brand, lowering prices and in continuously improving our shopping experience both in store and online.”
Other supermarkets have launched new vegan ranges, with Iceland announcing a new line of vegan items to sit in their new vegan freezer section.