Waitrose has joined UK supermarkets on Animal Aid’s #MarkItVegan campaign, and has committed to introduce vegan labeling.
The supermarket confirmed that it is in the process of introducing the labeling on its own brand products. Supermarkets that have already announced their dedication to labeling things vegan include Tesco, Aldi, Asda, Morrisons and Iceland.
Prior to the campaign launched by Animal Aid, only Sainsbury’s and the Co-Op were labelling products as suitable for vegans. Lidl is the only supermarket that is left to commit to this.
Tod Bradbury, Animal Aid’s campaign manager, said: “This news will delight the over 500,000 vegans, as well as the 22 million reducetarians in the UK. It will also be great news for those people who purchase food for vegan family members.
“Clearly labelling products as ‘suitable for vegans’ in some way has a host of benefits: firstly, it enables those of us who avoid animal products entirely, to easily find which products are vegan. Secondly, it also helps non-vegans realise how many delicious vegan options there truly is to choose from.
“When veganism is presented as something that is normal, those who may be a little sceptical are more inclined to give it a try.”
The number of vegans in the UK has increased dramatically within the last few years, and the population continues to grow.