Virgin Trains have worked in partnership with The Vegan Society to develop a new vegan option to be served on board their trains around the UK. The new product is a vegan houmous and pomegranate wrap, and has been certified via their foodservice provider, Street Eats, with The Vegan Society.
The registration process of the product ensures that no animal products are present in the food, and will help to make consumers trust the product.
In December 2018, Virgin Trains launched their first vegan options on their services and the availability of products is expected to expand. The latest addition is after an influx of the rail operator’s customers said they wanted to continue with being vegan after Veganuary or simply reduce their intake of animal products. The addition of vegan food makes the lifestyle easier by way of inclusion and consideration of customer’s dietary choices, particularly when eating out or on-the-go.
Speaking about the new product, Julie Harper, Virgin Trains’ food and beverage proposition manager, said: “The response from our customers has been really positive. Vegans who want reassurance that they’ll be looked after on board have welcomed this, but we’ve also had great feedback from non-vegans. We’re delighted to be working with The Vegan Society and hope to be launching more products officially registered by them through the year.”
Communications and campaigns officer at The Vegan Society, Elena Orde commented: “We’ve been campaigning for decent vegan options on trains through our Vegan on the Go campaign, and it’s great to see Virgin respond with products that anyone can enjoy.
“Market trends are showing a rapid growth in plant-based eating, particularly around this time of year when people are following on from their New Year’s resolutions to try a vegan diet as part of Veganuary. We hope that other train companies will follow Virgin’s lead and take notice of the power of the vegan pound.”