A new vegan frozen pizza range is being launched by a company based in Norwich, UK.
One Planet Pizza aims to bring a vegan alternative to one of the most popular fast foods in the world.
The company is being set up by a team of vegan and vegetarian entrepreneurs, and will use ethical and environmentally-friendly, vegan and vegetarian suppliers wherever it can.
Mike Hill, one of the founders of One Planet Pizza, says: “We are going to finance One Planet through crowdfunding, so it is actually owned by the vegan, veggie and ‘veggie curious’ community, and like-minded people who want to invest as little as £16 (and up to a maximum of £500), can be part of a new vegan company operating in a dynamic and ethical way. Our aim is to become the number one frozen vegan pizza brand in the UK within 12 months and within Europe by 24 months, and to bring the product into main stream supermarkets, and we want our shareholders, or ‘veganestas’ as we like to think of them, to help us do it.”
One Planet Pizza will be launched nationally at vegan event Vevolution, in London on November 5, when the crowdfunding campaign will go live.
Damien Clarkson, founder of Vevolution and a leading vegan blogger and activist, says: “We are excited that One Planet Pizza is sponsoring and launching its crowdfunding campaign at our event. The two concepts are a perfect fit as they are both about exciting and innovative approaches to changing people’s perception about veganism.”.
The One Planet Team will involve the shareholders in developing and promoting the brand and pizza range, helping to shape the company’s future strategy, as well deciding which charities should benefit through the One Planet Pizza Fund, to which the company will donate 10 per cent of its profits to each year.
For more information about One Planet Pizza visit oneplanetpizza.com.