Vegan meat industry worth $3 trillion to overtake ‘prehistoric’ animal meat sector

Vegan meat is continually growing and becoming more popular as people are reducing their meat intake for health, ethical and environmental reasons. In light of this, Pat Brown, the founder and CEO of Impossible Foods has dubbed the market as a $3 trillion opportunity.

Impossible Foods are one of the leading producers of plant-based meat alternatives, with products such as their ‘bleeding’ burger included in their range.

Brown made the prediction during an interview with CBNC, reflecting on the fact that the market for animal meat products is set to be worth $3 trillion in a decade.

He also spoke about the longevity of the popularity of animal meat, commenting: “The current meat industry is based on prehistoric technology that hasn’t improved in thousands of years – using animals to turn plants into food. It’s fundamentally un-improvable.”

“If there’s one thing that we know, it’s that when an ancient un-improvable technology counters a better technology that is continuously improvable, it’s just a matter of time before the game is over. I think our investors see this as $3 trillion opportunity.”

Impossible Food’s burger is on menus around America, including fast-food chain White Castle. Speaking about the appeal of the product to meat eaters, Brown said: “We expect meat-lovers to be suspicious, how can you make delicious meat without an animal?

“The best way to get people to overcome that suspicion is to have food gurus and people who are never going to compromise on food to put their reputation behind it.”


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