The Veganuary having come to an end, retailers are reporting the boom in vegan products over the past month. UK pharmacy chain Superdrug has also noted an increase in sales of vegan products, with many of the retailer’s own-brand products being vegan-friendly. In 2018, Superdrug opened their vegan pop-up shop in Boxpark in Shoreditch, giving consumers the opportunity to buy vegan-only products.
Superdrug’s B beauty range is fully vegan, and saw dramatic increases in sales throughout January, with some items seeing a 750 per cent increase in sales, according to information from Cosmetics Business.
Other products that saw a notable increase in sales included the Optimum Phyto Sleep Facial Oil and the Naturally Radiant Brightening Hot Cloth Cleanser, both seeing increases of 669 per cent and 137 per cent respectively.
Veganuary challenges those taking part to live for the first 31 days of the year without animal products in their diet or lifestyle. The horrors of animal testing have been brought to the public’s attention, with brands seeking to be more ethical and provide products for everyone’s lifestyle choices.
Gemma Mason, head of customer experience at Superdrug, said: “So far this year, we’ve seen more and more of our customers are choosing products which are vegan as they continue with new year habits and January detoxing.
“Even if they don’t live a totally vegan lifestyle, they want to ensure the products they put on their skin don’t include animal derivatives.”
Speaking about Superdrug’s popularity with vegans and their long-standing commitment to cruelty-free cosmetics, she added: “We’ve long been a place where vegans know that they can come and shop, and now as more and more people take conscious decisions about their lifestyle, we’re seeing a huge uplift in the vegan trend being used in our customer’s daily routines.”