Veggie Grill, the US-based, vegan fast food chain has opened a brand new branch in Chicago, which is set to be the first location in the Midwest for the chain which originates from the West Coast.
The move to expand to Chicago for the vegan fast food chain is in line with the brand’s ambitions, as outlined last year, which stated the desire to become a nationwide US chain. Veggie Grill first began in California in 2006 and has since grown rapidly. The company currently has 28 locations in California, Oregon and Washington.
Steve Heeley, Veggie Grill CEO, said: “We are thrilled to introduce Veggie Grill to the Chicago community and we couldn’t be more excited to have our first location be opening in Lakeview. This is such a lively and accessible neighbourhood and we can’t wait for locals and visitors alike to experience Veggie Grill.”
The vegan fast food chain uses the Beyond Meat Burger which has been designed to bleed in a similar way to meat. The burger patty is in high demand after non-vegan burger chain BurgerFi launched a vegan burger using the patty. The company has seen huge rising demand for more animal-free options on their menu.