Vegan cheese brand Violife is rebranding its image as it cements itself as one of the biggest vegan brands in the country.
The new branding freshens up the image and includes new features such as re-sealable packaging and recipe cards on the reverse of product sleeves. The new blue colour palette is completely different from the bright red and green that was synonymous with the vegan cheese brand.
In addition to the contemporary makeover, Violife has also released some new flavours to their growing UK range. The new range includes Violife Blu, Violife After Dinner with Cranberries or Blueberries, Chicken Flavour plus new grated products.
The most sought after may well be the addition of the Mediterranean Flavour, though. The halloumi-style cheese has gone viral in vegan corners of social media after it was spotted in the US. Many UK vegans were getting impatient about trying the ground-breaking new product. Violife believe that the new range adds versatility to an exciting, innovative bunch of flavours.
Makeover
The vegan cheese brand’s website will be getting a makeover too. The new website will host a range of recipes, tips on plant-based living, and the necessary product information.
Anthimos Misailidis, Violife CEO, said: “Violife has always been dedicated to creating 100% vegan, non-dairy, non-GMO and allergen free foods and now the time is right for a fresh new look. We are passionate about creating great tasting foods without compromise or cruelty using only plant-based ingredients. It is this ethos that has made us so popular with vegans, intolerants, vegetarians and flexitarians.”
Violife is a Greece-based vegan business, which has grown in popularity over the past few years in the UK. It is often the only vegan cheese brand to be found in the major supermarkets. The company claim to be the UK’s “best-loved 100 per cent vegan food brand.”
Last month the European Court of Justice ruled that vegan products could not be marketed under their dairy alternative names.
The new products will launch in the UK in September.