Unilever turns ‘I Can’t Believe It’s Not Butter’ vegan

Unilever-owned brand I Can’t Believe It’s Not Butter has just announced the release of their first completely dairy-free, vegan spread.

Brian Orlando, General Manager of the company, said: “This expansion into organic and vegan alternatives emphasises the brand’s commitment to innovation and inclusiveness for any diet or lifestyle.”

The spreads are made from a blend of plant-based oils, purified water and a pinch of salt, keeping in line with the brands commitment to use real, simple ingredients and not contain any artificial flavours or preservatives. According to the company it contains less saturated fat and fewer calories than butter.

The brand’s website states: “With an irresistibly creamy taste you’ll love, it’s 100% non-dairy, Vegan Action Certified and made from the goodness of plants. Unbelievable!”

Its parent company Unilever is one of word leaders when it comes to the manufacturing of food, home care, personal care and refreshment products and has previously ventured into the plant-based market with their range of Ben & Jerry’s vegan ice creams, made from almond, and Hellman’s vegan mayonnaise. In reaching 2.5 billion consumers a day, the influence a company like Unilever can have for the vegan market is huge, and this further movement into the sector sets a massive precedent for other companies to do the same.

As part of their Unilever Sustainable Living Plan, the company are committed to helping people to improve their health and to enhance the lives of millions of people all by 2020, plus aim to halve their environmental impact that their products have by 2030. As dairy is reported to be one of the industries with the biggest impact on the climate, this new move to remove it from one of their most popular products will likely help them to reach this goal.

It is unclear currently whether this new product will be rolled out everywhere, or just in the US.

The brand’s UK counterpart, re-branded earlier this year, as ‘I Can’t Believe It’s So Good…’ in attempt to convince shoppers of the product’s versatility.

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