Tofu Brand Launches Two New Flavours

The Tofoo Co. has released two new flavours, adding to its popular range of soy based products

Handmade in Yorkshire using a traditional Japanese recipe and only natural ingredients, the Tofoo Co. produces three tofu flavours: Naked, Smoked, and Oriental.

They have expanded their collection by adding two new flavours: Crispy Wholemeal Chunkies flavour and a Crispy Southern Fried Bites. These will be available to buy in Sainsbury’s stores across the UK at the RRP of £2.50.

Lily Robinson, assistant brand manager at Tofoo commented: “With our Naked Tofoo now the best-selling tofu in the category*, we wanted to drive our mission of tofu for all by launching an exciting product that would be convenient for consumers to incorporate into their diet.

“Our new Crispy range features the Tofoo our customers know and love, coated in a crispy crumb in two delicious varieties: Wholemeal Chunkies and Southern Fried Bites. Both products are organic, suitable for vegans and handmade in Yorkshire. At less than 275 calories per serving they are the perfect tofu addition to a katsu curry, fajita, or even good old chips and peas.”

*Source: Nielsen 12 w/e 20.04.19

1 Comment

  1. […] Knibbs, Co-founder of The Tofoo Co. says: “Tofu is no longer seen as such a strange oddity, the category is now worth over £44m and consistently […]

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