The recently launched THIS vegan meat is to be sold in a butchers shop
As of the 13th August, they will be the first butchers in the UK to stock plant-based meat alternatives.
Back in June, Sainsbury’s launched a meat-free pop-up butcher shop in Bethnal Green, however, this was only temporary in celebration of World Meat Free Week.
Alistair Angus who runs Thurston Butchers commented: “People are probably thinking it’s absurd for a butcher to sell vegan produce. But I see it as an alternative – we actually get asked a lot by our customers for vegetarian or vegan alternatives so this provides a perfect answer. I’m also aware that people are thinking lots about their meat intake – I believe that people should be eating ethically sourced, local meat as often as they can afford. If they’re looking into their meat intake and are looking for something different, then THIS is a great alternative.”
THIS also recently launched their products into Holland & Barrett, Ocado, burger restaurant chain Patty & Bun and Mexican food chain Chilango. These launches are all part of the THIS mission to make plant-based eating mainstream.
Co-founder of THIS, Andy Shovel commented: “I was frankly astonished when Thurston Butchers reached out. It’s not every day, as a plant-based brand, that you get the endorsement of such hardened meat-lovers. We didn’t even have to think twice about whether or not to supply Alastair and the team – it was a no-brainer. Our mission is to be the plant-based brand for meat-lovers. There can’t be many places better suited to realising that ambition, than a butcher’s shop! We hope that Thurston Butcher’s customers love THIS and they see plant-based food in a new light.”