Dutch vegetarian meat brand, The Vegetarian Butcher, has announced that they will be a fully vegan company by 2019. Founder Jaap Korteweg shared the news in conversation with Bloomberg, revealing that 70 per cent of their products are vegan, but looking to increase this to 100 per cent by the end of 2019.
The Vegetarian Butcher has a product range consisting of 40 items, and was founded eight years ago. The factory where the food is produced is powered by sustainable energy, with wind and solar energy being the main power sources.
The Vegetarian Butchers’ shop is designed to look like a traditional butchers shop from a century ago, which is where their business started. They now have a factory, a restaurant and distribution deals under their belt, and an annual turnover of $29 million, proving the success of their venture and the popularity of vegan meat.
Their product range includes sausages, mince, meatballs, ‘chicken’ tenders, burger patties and a tuna alternative. You can read the full interview with Bloomberg here.