The Tofoo Co launches brand-new tofu scramble and falafel

The Tofoo Co launches brand-new tofu scramble and falafel

New tofu scramble and falafel products are set to hit shelves


UK-based tofu brand, The Tofoo Co, is proving just how versatile, easy and delicious this plant-based protein can be, with their two brand-new innovations, Scrambled and Falafel.


Tofoo’s new products aim to simplify consumers lives and spice up their meals, and looking at the products – they will certainly do just that.


Vegan Tofu Falafel


The Tofoo Co’s first-of-its-kind Tofu Falafel takes vegan consumers on a culinary adventure to the Middle East.


These organic tofu falafels are incredibly tasty and handmade with care to ensure the finest quality. The addition of the warm and fragrant spices, cumin and coriander, offer the wonderful classic falafel flavour, but with that extra protein punch from the tofu.


Tofoo Falafel(RRP £2.50) is available in Sainsbury’s from mid-April and Waitrose from May in a 200g pack.


Vegan Tofu Scramble

On the other hand, the new Scrambled allows consumers to take a step back and let Tofoo do the work for them.


Ready in less than five minutes, Tofoo Scrambled is perfect for brightening up breakfast or lunch, offering a simple and snappy alternative to egg that is sure to keep you going all day.


Handmade and hassle-free, these little pieces of organic pre-scrambled Tofoo are seasoned to scrumptious perfection with all the hard work done for you. All consumers need do is heat the product up with their favourite ingredients, and dig in.


Scrambled Tofoo (RRP £2.65) is available in Sainsbury’s from mid-April in a 200g pack.


‘No Longer An Oddity’

David Knibbs, Co-founder of The Tofoo Co. says: “Tofu is no longer seen as such a strange oddity, the category is now worth over £44m and consistently growing faster than chilled meat free.  It’s now time to shake up the category even further by surprising people with some unexpected formats.”




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