The No Meat Company launches new meat-free sausages and Hot & Spicy No Chick Strips
As well as two tasty new products, The No Meat Company is introducing new brand and pack design for the entire range
International plant-based food brand The No Meat Company – a LIVEKINDLY Collective brand – is releasing new meat-free sausages and Hot & Spicy No Chick Strips. The products are now available in more than 700 Iceland and The Food Warehouse stores nationwide. At the same time, The No Meat Company, which was launched by Iceland in 2018, is rolling out its new contemporary packaging across its entire range.
“We are very excited about the re-branding of the No Meat Company and the new packaging. Great tasting, convenient and affordable plant-based foods are very important to our customers,” says Richard Walker, managing director Iceland Foods.
Domenico Speciale, general manager UK from The No Meat Company, also comments: “To us making healthier choices should be simple, especially when swapping out meat for a plant-based alternative. We’re all about fuss-free food, offering staple products that can easily be incorporated into your favourite meals without reaching for a recipe book for inspiration. The new look and feel of No Meat represents exactly that.”
Hitting stores just in time for BBQ season, Meat-Free Sausages (RRP £2.25) are made from a blend of pea and wheat proteins, flavoured with herbs and spices, with oyster mushrooms for depth of flavour. They have a plant-based skin for that extra-real ‘sausagey’ bite, and will sear on the pan or BBQ.
Likewise, Hot and Spicy No Chick Strips (RRP £3) are made with 100 per cent vegan pea protein, this tantalisingly tasty and feature plenty of heat – just without the meat.
New pack design
The No Meat Company’s new design and packaging is modern and supports the broad taste appeal of No Meat products.
“The meat-free category has exploded in recent years, and a few category design codes have dominated. We have partnered with Sunhouse Creative to balance creating simple yet distinctive brand assets for stand-out with plant-based category signposting for a brand that has been trusted by consumers for years. It’s a modern twist to the reliable and loved brand,” Neville Tam, brand lead at The No Meat Company, tells Vegan Trade Journal.
“Our carton box products have been designed with two front-faces in landscape and portrait to make it easier for shop staff to merchandise our product, and for consumers to see the brand and product name from all angles.”
Products in cartons are made from fully recyclable cardboard and are plastic-free. The No Meat Company are looking to go much further on the sustainability journey in the future with more sustainable packaging coming soon.
New advertising campaign
The new campaign idea ‘Say YES to NO MEAT’ appeals to consumers who want to make a positive change by making some plant-based switches, but have questions over how much commitment to change they’ll have to make. The campaign goes live out-of-home and digital from the 22nd June 2022.
About The No Meat Company
The No Meat Company make great tasting plant-based food for every day. The LIVEKINDLY Collective brand exists to make sure plant-based food is accessible to everyone. They believe that ‘food can bring people together, taste great and be good for the planet’. Their products are 100 per cent plant-based, taste amazing, and are loved by vegans, vegetarians, pescatarians, flexitarians and meat-eaters.