Tesco are launching the first plant based steak into stores on May 21. The steak will be made by Vivera, a Dutch company, who already sell over 1 million meat alternatives each week and are one of the largest producers in Europe of alternative products.
The plant based steak will be sold in over 400 of Tesco’s stores, and the product will also be made available in European supermarkets. Gert Jan Gombert from Vivera, said: “A large group of vegetarians, vegans and flexitarians has been very interested in such a product for years. With the breakthrough of its market introduction and large-scale production, a large group of consumers can enjoy this very tasty plant based product.
The smell, taste and bite can hardly be distinguished from real steak and we are convinced that this product will meet a large need of consumers. It is very important that we eat less meat, both for our own health, animal welfare and for our planet. Innovative and high-quality plant based products can make a significant contribution here.”
The Food and Agriculture Organization (FAO) for the UN have projected that global meat production will double by 2050, making the meat alternatives market more relevant than ever before. Meat alternatives are also better for the environment, with less water and farmland being used to produce the items.
Vivera has been producing meat-free alternatives since 1990 and hope to have a completely plant based product portfolio by the 2018.