Tesco are launching a new juice range made from unwanted produce that doesn’t meet the requirements to be sold on supermarket shelves. The juices are made with apples, beetroot, strawberries and watermelon, and the bottles will be made with 30 per cent recycled plastic.
The new juice range is expected to save 3.5 tonnes of surplus fruit and vegetables within the first 12 weeks of going on sale, drastically cutting their food waste levels. The juices will be priced at £1.50 per 250ml bottle, and flavours include orange, carrot & apple; beetroot & apple; strawberry, cucumber & mint and orange, apple, celery & spinach.
Jo Batty, prepared food buyer for Tesco said: “These delicious juices are the latest way that we are helping tackle food waste by ensuring as much of the crop as possible gets used.
“The fruit and vegetables being used in the range fall outside the specifications for fresh product and, although they might not be flawless to look at, they still offer shoppers a great taste.”
Mike Bullock of Waste NOT commented, saying: “Around 50 per cent of celery is discarded in the UK, before it even gets past the farm gate. Beetroot deemed too large or small is rejected.
“It’s the same with oranges that are ‘ugly’ on the outside but still beautiful and juicy on the inside. What a waste! We couldn’t sit by and watch all this healthy produce be put in the bin.
“The solution was literally staring us in the face and Waste NOT is our way of using what’s beautiful on the inside (where it matters) and sharing what tastes good, feels good and is doing good. It’s our way of helping the planet.”