Swedish burger chain Max Burgers has switched all of their milkshakes to be vegan, in efforts to further improve their environmental credentials. They recently added more vegan-friendly options to their Green Family menu, and the chain continues to push meat-free options to customers.
Despite much of the menu being changed to cater for vegans, the milkshake range has stayed dairy-based. It was recently announced that the chain would be making their entire milkshakes vegan, except for the ‘luxury’ milkshakes at the moment.
Speaking to Elle Mat & Vin, Tobias Karlsson, marketing manager at Max Burgers, said: “In March, there was still no solution for how we would go. We tested different varieties with oats and soy, but it took over the flavour too much. But once we got the coconut recipe, it went quickly.”
The coconut-based drink is available in chocolate, vanilla and strawberry, and will replace the dairy milkshakes. Karlsson explained that they were looking for a new name for the drink, as opposed to calling it a milkshake from now on.
The luxury milkshakes will be made vegan in the future and will be available in strawberry and blueberry, and will not be served with the whipped cream on top.
The chain are hoping to have the vegan milkshakes rolled out into all locations this summer, with Hötorget in Stockholm being the first branch to serve it, and Luleå , Umeå , Uppsala , Gothenburg and Malmö following suit.
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