Daring Foods, a Glasow-based vegan meat brand has signed a distribution deal with Lomond Foods, which could see its products made available at 300 locations around country by March.
Founded by Ross Mackay and Eliott Kessas, the meat alternative brand is palm oil-free and vegan-friendly, with products such as the Moo-Free Burger, Fishy-Free Fingers, Cluck-Free Nuggets and Cluck-Free Fried Burger.
The UK’s meat industry is worth over £7 billion, and Daring Foods, along with other meat-free brands, are eating into the sector’s worth as veganism and flexitarianism continues to rise in popularity.
Daring Foods is already available in 35 eateries in Glasgow, and are expanding to restaurants in Edinburgh, too.
Commenting on the development, Mackay said: “I’m naturally excited to announce our partnership with Lomond Foods, which represents the first step in Daring Foods becoming one of the UK’s fastest-growing food firms and a major force in the plant-based food market.
“As society makes the inevitable shift to a more plant-based diet, we are now well-placed to create and deliver options by creating delicious, nutritious and sustainable foods directly from plants. The market is there for the taking – in terms of taste, none of the current alternatives come close to meat.
Lomond Fine Foods managing director, Sam Henderson, added: “Caterers across all sectors are being asked for products that fit vegan, religious or health constraints. In partnership with Daring Foods, Lomond Foods is confident sales will rise dramatically throughout 2019 and beyond.”
By tapping into the food service sector, Daring Foods will be able to reach more consumers, and hope to be available in 1,000 locations by the end of 2019. In addition to their deal with Lomond Foods, Daring Foods are also reportedly close to securing a deal with major supermarkets to distribute their products further.