Food retailers must prepare for the expected rush for vegan food in January, to make sure that they keep up with current food trends and maintain sales.
January is often known as the month where people try veganism, after the campaign group Veganuary established the 31-day pledge.
Zoe West, corporate outreach manager for Veganuary, said that the beginning of the year gives a ‘real opportunity for brands, retailers and restaurants to improve, expand and promote their vegan and plant-based offerings to a wider audience.’
West added: “Veganuary is creating a new wave of consumers and shoppers with a big appetite. We now that regardless of whether Veganuary participants stay vegan full-time after taking the pledge, those who have taken part consciously choose more plant-based options. This is one of the biggest drivers in the market for vegan products.
“The interest in vegan options this January is going to be huge and we know that retailers and brands are planning their biggest ever vegan launches during the month.
“The retailers, brands and restaurants that don’t embrace Veganuary will be missing out.”
Veganuary began in 2014, and 300,000 people are expected to take part in the January 2019 campaign.