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Cover issue 15

Qwrkee debuts pea milk in Whole Foods

UK-based vegan milk and food brand, Qwrkee, has announced the launch of its new pea milk range, made using ‘the purest pea protein’.

The range is called Pea M’lk and is available as unsweetened and sweetened varieties, retailing at £3 for each 1-litre carton.

Vishal Madhu, Qwrkee founder, commented: “We founded Qwrkee with a clear mission: to help protect the planet by fuelling the plant-based movement, creating foods for the future.”

He added: “We’ve taken a lot of time to develop products that deliver on taste, nutritional quality and sustainability, whilst binging something completely new to the market. We’re so excited to now be launching the brand and to have the early supportive of Whole Foods.”

Miquel Uribe, UK grocery buyer at Whole Foods Market, said: “We are always on the lookout for new and unique products for our customers, and Qwrkee certainly delivers. Pea M’lk is tipped as one of the top new trends for 2019, as we see more people looking for milk alternatives that do not compromise on the nutritional benefits. We can’t wait to add them to our growing portfolio.”

Pea milk is becoming increasingly popular, due to the demand for plant-based milks with high nutritional value.

Qwrkee also aims to make its packaging fully recyclable, with new products from the brand being launched later in the year.

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