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Cover issue 15

Popular Meat Substitute Brand Launch New Burger 

Oumph! launch their burger

Award-winning plant-based brand Oumph! are launching five products into ASDA stores.

The products will include Pulled Oumph!, Kebab Spiced, The Chunk, The Thyme & Garlic and the Oumph! burger. The burger was initially launched in Nordic countries earlier this year however, this is the first time it has been available to buy in the UK.

The Oumph! Burger weighs 113g, which is the equivalent to a standard Quarter Pounder. Made with soya beans, it is coloured with beetroot to give it a red colour.

https://www.instagram.com/p/BylFvZIJcYV/

Gemma Rutter, buying manager at ASDA comments: “The plant-based category is expanding rapidly and with more consumers trying to reduce their meat consumption, Oumph! is perfect for them, for vegetarians and for vegans too. We’re very pleased to introduce high-quality Oumph! products to our customers as a part of our expanding frozen vegan and free-from range”.

All products launched will be available to buy as of the 1st July, RRP £3.49 for each product.

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