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Plant-Based Meat Brand Partners with Tesco’s

Popular meat alternative brand Fry’s Family Foods Launches in Tescos

With the demand for plant-based meat alternatives rapidly increasing, larger supermarkets are looking at new ways to keep up with this growing trend.

Now, supermarket giants Tesco’s have announced that they are to start stocking the brand Fry’s in a bid to meet consumer demands. Morrisons, Sainsbury’s, Holland and Barrett and online supermarket Ocado, already stock a range of Fry’s products. 

International Marketing Director at The Fry Family Food Co. Tammy Fry commented: “These are exciting times indeed for vegan food companies!

“The rise of the plant-based lifestyle is showing absolutely no signs of stopping, and the demand for innovative meat alternatives is growing by the day.

“No longer considered a niche lifestyle choice, people across the globe are looking to reduce their meat consumption for a wealth of reasons; not just for animal welfare, but for the negative impact of the meat industry on the environment too.

Fry’s Curry Pie

“Because of this, we’re delighted to be able to keep increasing the availability of delicious plant-based food, and to announce the start of our exciting new relationship with the biggest supermarket group in the UK!

“The chicken-style sausage rolls, in particular, are a brand new product launching exclusively with Tesco, so we can’t wait to hear what Fry’s fans think – and we are sure they’ll be excited to know they can now get hold of some of their favourite Fry’s products in the chilled and frozen sections of a nearby Tesco store.”

Already available in Tescos stores are five new chilled lines that you can find now in the refrigerator aisle as well as a number of on-the-go pastry products that have launched exclusively with Tesco. These include the new twin-pack Chicken-Style Sausage Roll and  Fry’s classic Mediterranean Veg & Squash Slice. Three winter-ready pies will also be landing in the chilled aisle including Fry’s Chicken-Style Country Mushroom Pie, Pepper Steak-Style Pie and Curry Pie.

 

From the 29th October in Tesco’s freezer aisles you will also be able to find their popular Chicken-Style Strips and Chicken-Style Burgers.

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