Plant-Based Food Producer Wins Two Awards
An early pioneer of plant-based food, the company was founded by Anne Madden and James White in 1989.
The first award in the Confectionery category was won for their organic and vegan Frooty Fruits sweets, overshadowing competition from supermarket giants Marks and Spencer, with their Percy Pig Chews and ASDA, with their Party Llamas.
The second award, the Food Hero Award, was won by previous owners and founders of Just Wholefoods, Anne and James. This was in recognition for their significant contribution to the organic and plant-based food industry, having brought one of the first organic and vegan gummy bears to the UK market.
Anne commented: “James and I had no idea that Joe had put us forward for this award. We were delighted and very touched to have been recognised in this way. When we started Just Wholefoods back in 1989 we had no idea that our company would become such a popular brand and we feel extremely proud to have achieved this”.
Joe Snow, who recently took on ownership of the business from Anne and James (the pair remain integral to the day to day running of Just Wholefoods), collected the awards, which are one of the most recognisable marks of excellence for retailers and the food industry.
Joe also commented: “I’m over the moon for Anne and James – I can’t think of two people more deserving of winning this award.”
“To produce such a range of innovative products themselves is unbelievably impressive. Their knowledge and passion for food is outstanding and this is what has kept them in good stead whilst other businesses have come and gone.”
“It is a testament to their thorough understanding of all things organic and plant-based that I am constantly calling upon their wisdom. They are truly the kindest and hardest working people I have ever had the pleasure to meet and work with. They are thoroughly deserving of the Food Hero Award, as they have been significant trailblazers for the now burgeoning plant-based and organic market.”