Oatly Expand Due to Consumer Demand

At the beginning of January, Oatly announced that they were going to expand their production facilities due to the unexpected consumer demand. The oat drinks are made from GMO-free Swedish oats and are a vegan alternative to milk.

Oatly have also pledged to be “totally transparent” with the way that they manufacture their products, in efforts to be the “cleanest, most responsible products on the market”, according to the company’s website. They also say: “Our goal is to always deliver products that have maximum nutritional value and minimal environmental impact.”

Speaking to Plant Based News in an interview about the expansion of their production facilities, they said: “We’re expanding our facilities which are based in Landskrona, in South Sweden. The expansion will enable us to increase our manufacturing capacity, in order to meet the growing demand for Oatly throughout Europe – and of course the UK.”

In the interview they discussed Oatly’s other products that are currently not on the UK market, saying: “While many in the UK see us as a milk alternatives brand, we see ourselves as a food company, using our oat base to create products with maximum nutritional value and minimal environmental impact.

“In Sweden there is a wide range of products available including Oatguts, ice-creams, and cream cheeses.

“As the demand increases in the UK we will look to bring some of these innovative (and delicious!) products over.”

Dairy-free milks have seen a rise in popularity in recent years, with figures for the US showing the non-airy milk sales rose by 61 per cent between 2012 and 2017. As veganism continues to grow in popularity, the expansion of other companies is expected in order to keep up with demand.

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