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Cover issue 15

New Plant-based ‘Meat’ Brand to Launch Mid 2019

THIS is an innovative approach to meat alternatives, and the brainchild of Andy Shovel and Pete Sharman.

Created by two meat-loving business men (well, one veggie one meat eater) whose last company was a chain of burger restaurants, THIS is a revolutionary approach to meat-free food.

There will be 8 new products launched into both retail (chilled) and foodservice with the popular burger chain Patty & Bun showcasing the ISN’T chicken Goujons, and ISN’T Bacon Rashers on their menu from the 3rd June.

Mid June, 645 of  Holland and Barrett stores will also be stocking 3 of their products – the ISN’T Chicken Sea Salt & Black Pepper Pieces, the ready-to-cook ISN’T Bacon Rashers and the ready-to-eat ISN’T Chicken Tikka Pieces.

Packed full of protein (20-25g per 100g) and fortified with Vitamin B12 & Iron, there are no excuses now to not join in with the plant-based food movement.

Join in the hype on THIS’s incredible 10k strong following on Instagram 

 

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