New Plant-based ‘Meat’ Brand to Launch Mid 2019

THIS is an innovative approach to meat alternatives, and the brainchild of Andy Shovel and Pete Sharman.

revolutionary approach

Created by two meat-loving business men (well, one veggie one meat eater) whose last company was a chain of burger restaurants, THIS is a revolutionary approach to meat-free food.

There will be 8 new products launched into both retail (chilled) and foodservice with the popular burger chain Patty & Bun showcasing the ISN’T chicken Goujons, and ISN’T Bacon Rashers on their menu from the 3rd June.

Mid June, 645 of  Holland & Barrett stores will also be stocking 3 of their products – the ISN’T Chicken Sea Salt & Black Pepper Pieces, the ready-to-cook ISN’T Bacon Rashers and the ready-to-eat ISN’T Chicken Tikka Pieces.

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THIS IS COMING TO A TOWN NEAR YOU, with @hollandandbarrett – Isn’t Chicken salt & pepper pieces – Isn’t Chicken tikka pieces – Isn’t Bacon rashers are all launching from the end of June, across the country in 645 Holland and Barrett stores. In the least creepy way possible – I CANT WAIT TO FEED YOU ALL. Andy . . . #vegan #plantbased #hollandandbarrett #hollyb #veganfood #plantbasedfood #meatalternative #veganchicken #veganbacon

A post shared by THIS – Plant-based Food (@this.uk) on May 9, 2019 at 6:35am PDT

Packed full of protein (20-25g per 100g) and fortified with Vitamin B12 & Iron, there are no excuses now to not join in with the plant-based food movement.

Join in the hype on THIS’s incredible 10k strong following on Instagram