New Plant-Based Dessert Brand to Launch in UK

Premier Foods launch a new range of sweet treats that vegans can enjoy

From the manufacturers of Mr Kipling cakes, comes the new plant-based food range, Plantastic. The brand will be producing a selection of vegan-friendly, on-the-go dessert pots and cake bars that will appeal to vegetarians and non-vegans, alike.

Following the growing trend of plant-based eating, the range of snacks will be high in fibre and have a greater quantity of fruits and vegetables packed into them, designed with the more health-concious consumers in mind.

Managing director of Premier Foods UK, Alex Whitehouse commented: “Launching the Plantastic brand with ranges of dessert pots and cake bars will give the brand immediate appeal to health-conscious shoppers seeking convenience when on the go”

“Consumer testing results show that the products have wide consumer appeal, particularly with younger shoppers, who are among those driving the overall move towards plant-based diets.”

The mixed grain dessert pots will come in a range of flavours including Raspberry, Strawberry, Blueberry and Mango & Passionfruit, whilst the cake bars will be available in flavours Lime &

Courgette Cake with Coconut, Apricot & Ginger Oat Bar with Chia Seeds and Chocolate & Beetroot Brownie with Cocoa Nibs.

The products will be released at the end of this year, although an exact date has not yet been confirmed by Premier Foods.



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