British plant-based meat start-up, Moving Mountains, has revealed its latest deal, securing its future post-Brexit. The creators of the UK’s first ‘bleeding’ plant-based burger will be supplying Jan Zandbergen, one of Europe’s largest meat companies.
The deal is worth €25 million in sales across three years, making it Moving Mountain’s biggest deal to date.
This deal will see distribution of the Moving Mountains burger throughout Europe, starting from January 2019 and continuing after Brexit, on 29th March 2019. This will be the first vegan product that the European company will be distributing, making it available in restaurants and eateries throughout the continent.
Moving Mountains have also secured distribution into over 1,000 UK restaurants in one year, with the burger available at Marston’s pubs, Harvester restaurants, Ed’s Diner locations and more.
Simeon Van Der Molen, CEO of Moving Mountains, said: “We are entering a strong period of growth with the Moving Mountains burger now available in over 1,000 restaurants. Being part of Jan Zandbergen’s significant distribution network means outlets across Europe will be able to get both their meat and plant-based meat products from the same place, making market penetration faster.”
He added: “A deal with one of Europe’s largest meat suppliers ahead of Brexit is a key part of our growth strategy as the UK embarks on a new relationship with the world.”
In the run up to Brexit, there’s uncertainty in all areas, but especially for businesses, with the situation surrounding trade with European businesses remaining unclear.
Peter-Paul Zandbergen, CEO of Jan Zandbergen, commented: “We offer worldwide quality in meat. We respond to trends and developments in the meat sector on a daily basis, and this is the first time ever we are supplying plant-based meat, such as Moving Mountains.
“This marks a significant shift in consumer interest and demand, and we’re proud to support a British start-up that’s leading the way in plant-based innovation.”
Speaking about the environmental aspect of a plant-based product, Zandbergen continued: “As a family business, we are also very much aware of our future generations.
“It is our responsibility to cooperate in preserving and restoring the environment. Starting with plant-based meat products provides us with the opportunity to respond to the changing market, and at the same time, contribute to the environment.”