Innovative British food brand, Moving Mountains, has announced that it has signed a $12 million distributor deal with Rastelli Foods.
The industry-leading food distributor supplies some of the world’s finest hotels and restaurants, and will be supplying the Moving Mountains burger to restaurants in the Middle East.
Over the next three years, the deal is worth $12 million, following Moving Mountains’ recent deal with a European distributor post-Brexit.
The Moving Mountains burger is set to be recognised as the most impactful food invention of the century, having already received a warm reception in the UK. The burger is the UK’s first ‘bleeding’ burger, which looks, tastes and sizzles like meat, but is completely plant-based.
Speaking about the new deal, Simeon Van Der Molen, found of Moving Mountains, said: “We’re so pleased to be expanding outside of Great Britain and launching the UK’s first ever plant-based ‘meat’ burger into the Middle East. This marks a huge leap in innovation for humanity and will allow consumers to bite into a future of food technology that is better for their health and the health of our planet.”
“Our 100 per cent plant-based burger as taken scientists, chefs and farmers over three years to make and is the closest replication to animal meat in the UK, but requires less land, water, and produces less greenhouse gas emissions.
“The environmental impact of the animal agriculture industry is becoming catastrophic and so it is essential that technological innovation keeps up o provide a real solution for food that is sustainable, but doesn’t compromise on taste, therefore providing a viable alternative for vegans, vegetarians and meat-eaters alike,” he added.
Tony Rastelli of Rastelli Foods Group, said: “The addition of Moving Mountains burger to our product portfolio comes at a great time as we are seeing a growing demand for meat substitutes in the Middle East.
“The Moving Mountains burger really smells and tastes like meat, but it’s completely plant-based, it’s the best alternative to meat that I have ever tried. I’m confident that consumers in the region will love it.”