Meat-alternative brand, Moving Mountains, has secured a deal with UK retailer Brakes.
The deal will help more Moving Mountains distribute more meat-less ‘bleeding’ burgers, which have proven to be popular with both vegans, and non-vegan consumers.
The ‘meat’ patty, which used beetroot juice to replicate animal meat, and sizzles, tastes and smells will be available to over 40,000 restaurants nationwide.
According to Moving Mountain: “The food tech sector, which is a branch of food science that involves the application of technology to improve food production, has seen a 6 per cent year on year increase with $4.4bn (£3.4bn) invested in the sector globally in Q1 of last year.”
The burger took more than three years to perfect, and required a team of chefs, farmers and scientist, with over 300 test kitchen recipes.
The patty is believed to help improve the health of both humans and the environment, as well as offer more sustainable solutions to consumers.
Simeon Van Der Molen, CEO of Moving Mountains added: “The new supply deal with a distributor wholesaler like Brakes means we can now supply almost any restaurant up and down the UK and get more people to bite into the future of food technology with the Moving Mountains® Burger.
“Since launching nine months ago, people from across the country have been requesting the burger to be stocked at a restaurant near them, and now we can supply that demand with our food tech plant-based burger that requires less land, less water and produces less greenhouse emissions than animal meat. It looks, smells and tastes as indulgent as regular meat so it can be enjoyed 100 per cent guilt-free by consumers.”