Morrisons brings out Plant Revolution vegan range
New vegan range Plant Revolution is now in store at Morrisons supermarkets
UK supermarket Morrisons has a new vegan range – Plant Revolution, which it hopes will make plant-based food even tastier and more accessible to all its customers. The 50-strong product line-up is made up of a wide variety of bold and flavoursome foods and dishes, all loaded with vegan goodness.
Plant Revolution includes everything from fresh ready meals and on-the-go sandwiches to indulgent starters and decadent sweet treats. The range was developed by Morrisons own chefs in response to feedback they’d had from customers who said they were looking for easier ways to adopt a vegan diet. It’s designed to appeal to both vegan and non-vegan customers looking to include more plant-based options in their diet.
Highlight products include Plant Revolution’s Caramelised Onion and Arancini Bites, Firecracker Udon Cauliflower and Beefless Wellington. The range has prices starting from as little as £1, making it easier than ever for those on a budget to shop vegan.
Commenting on the launch, Emily Bell, Plant Revolution brand manager at Morrisons, tells Vegan Trade Journal: “We want our customers to enjoy eating well, no matter what diet they choose to follow. For part-time plant eaters, fully fledged flexitarians and the purely plant-based, our new Plant Revolution range delivers the bold and exciting flavours we know they’re looking for, and we’re excited to hear what people think of it.”