Premium frozen food brand, Thyme, has announced the launch of its vegan meal box ahead of January (when Veganuary takes place). The vegan meal box is a first for the brand, marking the significance of how veganism is growing.
Thyme’s mission is to make it easier to eat better. The lack of time and recipe inspiration are two of the main reasons why some people struggle to keep cooking healthy meals, along with lack of knowledge on cooking certain dishes.
The vegan meal box includes three meals and three sides: mixed bean tagine, butternut squash and chickpea curry, roast root vegetables, crispy chilli potato bakes, black bean and sweet potato chilli, and spinach bites will be on offer throughout January.
The vegan box will be available for the promotional price of £10.
Thyme have commented that they are seeing their meat-free Christmas lunch out-perform their traditional Christmas lunch offering by 3:1. If the January vegan box is successful, Thyme is committed to becoming a meat-free brand.
Heidi Thompson, managing director at Thyme, said: “It’s time for change. Will Thyme be meat-free? Our fate is in our customers’ hands, and we’re very excited to see where they take us.”
During 2018, Thyme upgraded their recipes and relaunched their packaging, which guarantees food stays frozen for 27 hours. The packaging can be reused, recycled or returned back to Thyme free of charge to be used for another delivery.
Thyme’s meat-free box will be available from January 1st 2019.