Livia’s enters a new category with vegan bake-at-home cake mix

Livia’s enters a new category with new vegan bake-at-home cake mix

Free-from brand Livia’s have entered the bake-at-home category for the first time, with their delicious new cake mix


Many consumers love baking but are too time-poor to go through all the motions themselves. Enter: Livia’s new Bake-At-Home Chocolate Fudge Cake Mix – it can be made in six simple steps, is vegan, gluten-free and made from all-natural ingredients. Plus, it tastes divine!




Inside the 100 per cent recyclable packaging, avid bakers-to-be will find a delicious chocolate sponge mix, icing mix and easy-to-read instructions on how to get stuck in.


In a statement sent to Vegan Trade Journal, Olivia Wollenberg, founder and CEO of Livia’s said: “We are so proud to be the only brand in the UK to launch an indulgent chocolate fudge cake with an icing mix included that is plant-based, certified gluten and dairy-free, and made with simple natural ingredients.”


Why Cake Mix?

You only need to look at the nation’s love of the Great British Bake Off to know that we are a nation of Bakers! Livia’s has always been the brand synonymous with baking and Mix at Home Kits is a natural category for them to play in.

According to Kantar, last year ‘the average shopper bought into home baking 4.7 times in any 12-week period, compared to 3.9 last year’ – that’s an impressive 20.5 per cent increase in frequency that is only expected to rise YOY.


This certainly shows that bake-at-home mixes and kits are prime for growth – and with more and more consumers switching to veganism, by being vegan-friendly, Livia’s new cake mix is destined for excellent sales.






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