Jackfruit Has Just Been Unveiled as the Taste of the Year for 2020

Jackfruit has just been unveiled as the Taste of the Year for 2020

Culinary professionals and consumers across Britain predict that in 2020, jackfruit will be the meat alternative of the year.

Following two separate surveys produced by the UK’s largest diners’ club tastecard, the meat substitute topped the polls with both consumers and food experts predicting that the fruit will massively increase in popularity on the high-street restaurant scene. Other popular food choices are set to include turmeric, collard greens and goji berries.

Loved by vegans and vegetarians alike, jackfruit has already seen its status rise in 2019 with more people trying plant-based diets.

Over 300 chefs and restaurateurs predict that jackfruit will be the food on everyone’s plates and dinner tables in 2020, with research indicating that 12 per cent of people have tried vegetarian and/or vegan diets in 2019, women being twice more likely to try the diet than men.

Consumers can look forward to seeing even more of this ingredient appear on restaurant menus across the country, with brands including Giraffe, PizzaExpress and Chiquito already serving dishes that feature the fruit.

Available in most major supermarkets, jackfruit can be used in a variety of ways and in traditional dishes including meat-free fishcakes, Sunday roasts and burgers.
To celebrate the tastecard Taste of Year 2020, the diners club is releasing a limited number of its coveted membership cards and will offer members a number of discounts at more than 6,000 restaurants across the country.

tastecard’s CMO, Anwar Sultan commented: “The jackfruit trend is set to soar in 2020 with the ingredient being favoured for mainstream menus and served on dinner tables across the country. I’m really looking forward to seeing how restaurateurs, chefs and home-cooks experiment and incorporate jackfruit within everyday meals”.

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