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Cover issue 15

IKEA to sell vegan hot dogs in packs to consumers

Swedish furniture giant, IKEA, has announced that it plans to sell packs of their vegan hot dogs to consumers, following the success of the product.

The hot dog, with the product name KORVMOJ has been available for customers to buy in the retailer’s bistros, but will soon be able to take home packs of the product.

Made up from carrots, kale, lentils and other vegetables, and free from animal ingredients, the hot dog offers customers a plant-based version of one favoured option at their bistros.

IKEA launched the hot dog in 2018 to emphasise their commitment to promoting greener, more environmentally-friendly options to customers, whilst also accommodating to vegan customers.

The retailer’s focus is to inspire people to live a healthier and more sustainable lifestyle through food, showing the positive impact it can have on people and the planet.

Sharing the news on Instagram, IKEA Food Services wrote: “We’re soon launching KORVMOJ, the packed version of our popular veggie hot dog. A package of 10 pieces of the same plant-based sausage you already know from the IKEA Bistro offer. Now you can easily create your own veggie hot dog at home.”

The product will be launching into stores as a packaged retail product from March/April 2019 according to the company.

Michael La Cour, managing director of IKEA Food Services AB, commented: “When starting the development of the veggie hot dog, we asked ourselves: Has a plant-based hot dog got the potential of becoming as loved by the many as the traditional hot dog?

“For me, the success of the veggie hot dog in the Bistro and now the launch of KORVMOJ confirms our hopes and really lifts this plant-based alternative to the same level as our iconic hot dog.”

 

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