Ice cream giant Ben and Jerry’s have announced that their non-dairy (vegan) ice cream range is to be released in the United Kingdom.
The company currently sell seven flavours of their non-dairy ice cream across the Atlantic, including Chocolate Fudge Brownie and P.B & Cookies, but they are yet to confirm how many flavours are to be introduced in the UK – or when we can expect to see the new products on our shelves.
In their statement, they said:
“We can now confirm that it’s true, we are working on bringing Non-Dairy here! We hope to have it available in the UK soon.
“We can’t confirm exactly when it’s coming. Keep a close eye on our social channels for all the latest non-dairy updates…”
Ben and Jerry’s make their US non-dairy ice cream from almond milk, stating that it provides “the best blank canvas” for their other ingredients.
The long wait for the same products to be made available in the UK is said to be down to “want[ing] to make sure these flavours live up to what Ben & Jerry’s is known for: enormous chunks, delicious swirls and a commitment to values-led ingredient sourcing”.
The company’s move to bring their vegan ice-cream to the UK comes just two weeks after rival company, Häagen-Dazs, announced that they are releasing their own vegan ice cream in the United States.
Figures suggest that there are at least 542,000 vegans in the UK, which gives Ben and Jerry’s a huge market for their new product, without even considering how many non-vegans require or choose to eat dairy-free food.